In the news: Arkansas Democrat-Gazette
Print Headline: Startup pitching H2O-plus says word getting out
This article was published October 16, 2016 by Chris Bahn
What began as a University of Arkansas for Medical Sciences cancer-research project has turned into a commercial product that is being carried in about 600 stores across the U.S.
“It sounds like snake oil, I know,” Conley said. “It’s been a long journey. We’ve had the same hiccups and challenges that any startup company would have and what makes it even more difficult is we’re producing something that we have to explain the benefits. Anybody can create a product that is already in the market and make it cheaper or better. We’re producing something that people don’t understand.”
Cook became convinced of the benefits of water infused with molecular hydrogen nearly a decade ago. He was working on his doctorate when he began investigating the link between increased energy levels when additional hydrogen is present in the body.
A team of researchers in Japan, which included Cook, concluded that additional hydrogen in the bodies of cancer patients aided in their recovery. Additional research continues and the topic is becoming increasingly common in medical research journals.
One such article, found online through the National Library of Medicine, noted that quality-of-life metrics improved for liver cancer patients undergoing radiotherapy. “Daily consumption of hydrogen-rich water is a potentially novel, therapeutic strategy for improving [quality of life] after radiation exposure. Consumption of hydrogen-rich water reduces the biological reaction to radiation-induced oxidative stress without compromising anti-tumor effects.”
Read the full article here.